Wednesday, November 20th, 2013
Making it’s debut just in time for Black Friday is a smart move. Last year, the iPad played a significant role in online Black Friday sales according to IBM:
The iPad Factor: The iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
The app is beautifully designed in the few minutes I’ve played with it. But I do wonder why they chose to release it as a separate app and not make the iPhone app universal.