Fell From the Tree

Happy 30th Anniversary, Macintosh

Thirty years and two days ago, the world wondered why 1984 wouldn’t be like 1984. Two days later, Steve Jobs pulled the Apple Macintosh out of a black carrying bag on stage and made it say “Hello” to the world it was about to change.



A lot has changed since then. Despite Macs being better than ever, Apple has since dropped the “Computer” from its name as its become more and more focused on post-PC devices. Still, the Macintosh is where it all began. It was step one in Steve’s journey towards the iPad, towards bring computing to the masses.

Luckily, Apple remains committed to the Mac platform. In an interview with Macworld’s Jason Snell1 yesterday, Phil Schiller reiterated Apple’s commitment to the Mac platform:

There is a super-important role [for the Mac] that will always be. We don’t see an end to that role. There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.

This morning, the Mac’s 30th anniversary adorns Apple’s homepage along with a fantastic tribute site to the Mac over the years. Take the time to flip through. Especially interesting is how the tale of the Mac is told: through stories of how the Mac has touched the lives of everyday people.2  Far from the tech specs of other technology companies, Apple has always put people first. That’s what’s made the Mac so great over the years.

Here’s to the next 30.


  1. Jason was also lucky enough to interview Steve 10 years ago for the Mac’s 20th anniversary.  Definitely worth a read as well, if only for perspective. A decade is a very long time. 

  2. Thanks to John Siracusa for pointing out that every page begins with a person at the top, not a machine.