Fell From the Tree

Partnerships, Leverage, and Apple Pay

I’ve been paying close attention to what’s been going on with Apple Pay trying to collect my thoughts on where this is headed, but Ben Thompson summed it up far better than I ever could:

In effect, Apple builds incredible user experiences, which gains them loyal customers who collectively have massive market power, which Apple can then effectively wield to get its way – a way that involves maximizing the user experience. It’s a virtuous circle.

And that, ladies and gentleman, perfectly sums up Apple’s willingness to partnership in recent years.